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Innovative Film Marketing: The UK Press Kit for Watchmen (2009)
The 2009 UK press kit for Watchmen is an exceptional collector’s item, embodying the film’s dark, intricate, and visually striking aesthetic. Serving as both a promotional tool and a keepsake, this press kit goes beyond the standard industry package.
From Middle-earth to The White Lotus: The Rise of Set-Jetting
Film tourism, or “set-jetting,” is booming. It’s no longer just about seeing beautiful landscapes or famous landmarks; it’s about stepping into the worlds we see on screen. From exploring Middle-earth in New Zealand to walking the streets of King’s Landing in Dubrovnik, cinema and TV have turned once-quiet corners of the world into tourist magnets.
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